College Textbooks > Strategic Management

Strategic Management 13th edition

ISBN:0136120997

ISBN13:9780136120995

Publisher:Prentice Hall

Authors:Fred David, Fred R. David

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Strategic Management Description

Strategic Management 13 Edition A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
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