Get to Business: 'Start Something That Matters'

Blake Mycoskie is the author of the book, Start Something That Matters, which he wrote over a course of two years. Mycoskie is also the founder and chief shoe giver of the popular footwear known as TOMS that is short for Tomorrow Shoes. His award -wining book profiles other social entrepreneurs who turned their passions into meaningful and successful businesses as well.

TOMS, One for One.

It’s no surprise that this book was a New York Time’s bestseller. This book gives some powerful insight about business and living life in general. Mycoskie mentions six traits in the book that everyone need to know and follow to start and maintain something new.

His advice: Find your story, face your fears, be resourceful without resources, keep it simple, build trust, and realize that giving is good business.

Mycoskie also states in his book that you cannot have a successful business if you have not overcome fear. The hardest part of a business for some people is starting. Most people find it hard to start because they are afraid of failure.

Success is not all about the status and the money a person makes. One person’s definition of success may be different from another person’s definition. Those who are full of creativity and who are open hearted are the ones that find the most success most of the time.

Mycoskie’s book compromises readers a new way of thinking about success, expressed by work that fulfills hunger for material accomplishment, generous impact and personal meaning. Mycoskie’s goal was also to inspire others and make a positive impact, and start something that truly matters.

Mycoskie found success because he was on a mission. He wanted to provide shoes for those kids in Argentina and other places that didn’t have any shoes. He had a business plan with a purpose.

He also used eco-friendly material through the process. Start Something That Matters his highly recommended for college students who want to go into business. This book is wonderful and tells a great story, and offers great at advice for anyone who wants to start their own business or who is interested in how Mycoskie got started with TOMS.

Sources: WSJ.com, Start Something That Matters