CLIF Kicking Off CLIF ENERGY BAR College Tour on East Coast Campuses

By Uloop Staff on April 23, 2026

CLIF, the energy bar brand fueling athletes of all levels to Raise their Bar, is kicking off its new THE CLIF ENERGY BAR College Tour with stops at Harvard University, Boston College, Colgate University, Binghamton University, and Rutgers University, according to a recent press release.

THE CLIF ENERGY BAR College Tour brings THE CLIF ENERGY BAR, a mobile double-decker bus, to college campuses. This bus offers a multi-touch experience, celebrating athletics and fueling students as they finish their spring semester. College students can visit THE CLIF ENERGY BAR bus on campus during their school day to enjoy free energy bars, exclusive merchandise, surprise athlete appearances, and participate in run meetups.

THE CLIF ENERGY BAR College Tour experience for students includes:

• THE CLIF ENERGY BAR: A mobile double-decker bus, THE CLIF ENERGY BAR, serves as a high-energy hub parked on campus where students can pause, reset, and refuel by sampling CLIF energy bars and refreshments. The top deck will also feature local DJs to help get students energized to finish the semester strong.
• CLIF Merchandise: Exclusive limited-edition merchandise will be available only at THE CLIF ENERGY BAR. Merch will celebrate running culture and will also serve as incentives for runners completing the Strava Segment Challenges and Fun Runs (where applicable).
• CLIF Bar Samples: Enjoy CLIF energy bar samples in various flavors, including CLIF’s new Energy Bites, which offer bite-sized sustained energy in a convenient format for on-the-go consumption.
• Surprise Athlete Appearances: College students can connect with NIL athletes through surprise guest appearances, including photos and conversations on how these athletes Raise their Bar.

THE CLIF ENERGY BAR College Tour campus stops include:

Wednesday, April 22 – Harvard University | 1:00 – 5:00 PM

2:00 PM: CLIF Fun Run (a CLIF-hosted run that college students can join with exclusive merch for participants)
Address: Harvard Athletic Complex (65 N Harvard St, Corner of North Harvard St & Gordon St, Boston, MA 02163)

Friday, April 24 – Boston College | 12:00 – 4:00 PM

Address: Outside Margot Connell Recreation Center (Edmonds Hall, 200 St Thomas More Rd, Boston, MA 02135)

Monday, April 27 – Colgate University | 12:30 – 4:30 PM

Address: William A. Reid Athletic Center (51 N Reid Wy, Hamilton, NY 13346)

Wednesday, April 29 – Binghamton University | 1:00 – 5:00 PM

Address: The Spine, Harpur Quad (State University of New York at Binghamton, 4400 Vestal Parkway East)

Friday, May 1 – Rutgers University | 1:00 – 5:00 PM

2:00 PM: Fun Run that students of all abilities can join to complete the CLIF Rutgers Strava Segment as part of the CLIF BAR New Jersey 2026 Segment Challenge, designed to meet all ability levels, challenging everyone to raise their bar.
Address: Rutgers University (83 Rockefeller Rd, Piscataway, NJ 08854)

For more information on THE CLIF ENERGY BAR College Tour, visit www.clifbar.com/clif-energy-bus.