PLANTERS Brand Opens Applications for 2026 ‘NUTmobile’ Crew

For college seniors and recent graduates looking to make their office a 26-foot-long peanut on wheels, the PLANTERS^® brand is officially seeking its next class of “Peanutters,” brand ambassadors to pilot the iconic NUTmobile across the country starting in June 2026, according to a recent press release. The year-long program offers three adventurous applicants a chance to run a “rolling public relations firm,” covering over 20,000 miles and 46 states annually.

For new grads, the unique position offers a competitive alternative to entry-level office life. Peanutters receive a full-time salary, benefits and travel stipends while gaining high-level experience in content creation, media relations and experiential marketing.

The role also serves as a pipeline for long-term careers; upon completion of the tour, Peanutters are eligible to apply for full-time positions at Hormel Foods, the parent company of the PLANTERS^® brand.

“Trading my cap and gown for the keys to a 26-foot peanut was the best career move I could have made,” said Aria Conte, also known as “Almond Aria” until June 2026, after which she’ll transition to working at Hormel Foods. “The NUTmobile program offers real-life immersion into media relations and grassroots marketing. It’s a high-impact experience that I think is rare at the start of a career. If you’re seeking a unique blend of adventure and professional development, I highly recommend applying.”

What the Role Entails

The job description goes far beyond driving. Peanutters act as the primary face of the brand, representing MR. PEANUT^® in local television and radio interviews, managing social media channels and coordinating appearances at major festivals, parades and community events. Last year’s class interacted with more than 160,000 people.

Who Should Apply?

The brand is specifically looking for adventurous college graduates with a knack for storytelling and, naturally, a love of nut-based puns. Ideal candidates are:

• College graduates (BA or BS required).
• Charismatic presenters comfortable with media interviews.
• Creative content creators proficient in social media.
• Travel enthusiasts ready for a year on the road.

How to Apply

Applications are being accepted through Feb. 14, 2026, at BeAPeanutter.com. Prospective Peanutters must submit a resume and a short video highlighting their personality and humor. The selection process is famously competitive, as the brand looks for a “nutty” squad capable of handling the logistical challenges of cross-country travel while maintaining the brand’s high-energy public persona.