6 Tips for Posting on LinkedIn

By Marina Krivonossova on February 25, 2021

One of the best things you could be doing right now for your future self is getting (and staying) active on LinkedIn. Besides being an excellent resource to find job vacancies, LinkedIn is also the #1 networking site that brings together students, seasoned professionals, recruiters, recent graduates, and more — all on one convenient platform. And what’s the best way to get yourself noticed, get connected with the right people, and build your personal brand once you get active on LinkedIn? It’s to start generating your own content by making original posts.

I know that getting started is never easy. Here are six tips for posting on LinkedIn that will help you maximize your growth opportunities in no time!

Thinking about and planning your content is great, but overthinking is bound to do more harm than good (image via pexels.com)

1. Don’t overthink it. If you’re anything like me, you love planning. But when it comes to posting on LinkedIn, the algorithm is so incredibly unpredictable! The posts you spent hours planning might bomb, while the posts you spontaneously come up with on the spot might take off. Posting on LinkedIn shouldn’t become a job that you dedicate hours upon hours to every single day. It should help you grow and progress, rather than making you feel even more burned out than before. So, if you think you have a worthwhile idea for a post — write it. You have nothing to lose. And, on that note…

2. Don’t be afraid to experiment. When you’re a LinkedIn posting newbie, you have no idea what kind of content will attract the audience you want. That’s why there’s no harm in trying posts in different tones, on different topics, etc. to help you find what works for you personally. Over the course of my LinkedIn journey, I caught myself posting on so many different topics — everything from managing finances, what got me to where I am today, my experiences with workplace bullying, and so much more — all until I found what sort of topics appeal to the audience I was looking to attract. And, while you’re thinking about the kind of audience you want to attract, don’t forget to focus on one very important thing…

What do you want your personal brand to be? What notions, thoughts, and ideas do you want associated with your name? (image via pexels.com)

3. Create ideas for your personal brand. Of course, you’re allowed to post whatever you want on LinkedIn. It’s your profile, it’s your account, and it’s your right to share what you wish to share. That said, you might want to look into creating ideas to promote your personal brand. Your personal brand is the way the public perceives you. Your personal brand is what should come to mind when people see your name or think of you. Do you want to be thought of as a marketer? An engineer? A financial consultant? A student advisor? Come up with some ideas and start generating posts that line up with your personal brand identity.

4. Look for inspiration, but don’t copy. Before you start posting, you might feel like your mind is totally blank, and there’s no way you’ll come up with any ideas for original content. If that sounds like you, there’s nothing wrong with going through other people’s LinkedIn profiles — preferably those of people whose content you admire and enjoy — to get some inspiration. By looking through their old posts, you might notice some sort of pattern that explains why they post what they do, how often they post to get the best engagement, and much more. Now, I’m not saying you should go and copy these people. That completely defeats the purpose of having your own personal brand. However, there’s nothing wrong with analyzing this content and seeing what patterns are followed in order to maximize results. For instance, when I first started posting, I was being rather verbose in my writing, while the people I was following wrote in plain and simple terms. I noticed this quickly, and I started following their example by posting my own content in a less academic manner. And let me tell you — the results proved worthwhile!

5. Contribute regularly. You got one post that blew up, bringing in more likes, comments, and networking requests than you’ve ever seen in one day? Or did you post a few times, only to see each of your posts get 100 views and 2 likes at most? No matter what your success rate is looking like, don’t stop contributing content. The key to LinkedIn is not having one incredibly successful post, and it’s most certainly not giving up just because your first few posts flopped. The key to LinkedIn success is consistency. Make a posting schedule and stick to it.

Engaging with those who respond to your posts is one of the best ways to build your LinkedIn community and personal brand (image via pexels.com)

6. Engage, engage, engage! This doesn’t go just for other people’s content. This also goes for the comments you receive on your own posts. Yes, you posted on LinkedIn. Yes, you got a fair amount of likes and comments. But if you’re not engaging with the comments people leave on your posts, you’re letting the conversation die when it should be just beginning.

So, are you ready to start writing your own posts on LinkedIn? If you’re still not too sure where to begin, check out these suggestions to get inspiration for generating interesting and thoughtful LinkedIn content. And if you’re looking for some real-life posting inspiration, don’t hesitate to check out my LinkedIn. Happy posting!

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