Kia Motors America & Advertising Age Announce Competition for Creative Minds

By Lorena Roberts on June 20, 2018

Kia Motors America and Advertising Age have announced a creative competition for art students of accredited institutions across the nation, according to a recent press release.

Students are encouraged to submit a print ad for the new Kia Stinger, a fastback sedan, along with a video made by the student explaining their creative background and vision for their piece. The student who wins the competition will not only receive an all-expense paid trip to the 2019 Cannes Lions International Festival of Creativity, but will also receive a $10,000 scholarship. Additionally, the winner’s school will receive a $5,000 grant.

via Pexels.com

Entries will be accepted at www.kiasdrivingcreativity.com through September 30, 2018, after which six finalists will be chosen. These finalists will have their work featured on AdAge.com, where the grand prize winner will then be chosen by Ad Age’s online audience. Voting will take place between October 15th and December 3rd. The grand prize winner will be announced on December 10th.

“At Kia, we are fueled by youth and design influences every aspect of the vehicles we produce. Styled and engineered by legends in the automotive industry, the Stinger brims with power, passion and performance and proves that Kia is different by design,” said Saad Chehab, vice president, marketing communications, Kia Motors America. “We are thrilled to share our passion for design and cultivate the innovators and stars of tomorrow.”

Partnering with Advertising Age was a smart move by Kia. With their growing audience, Advertising Age is the perfect outlet for Kia’s competition to reach creative minds. Ad Age is a global media brand, where award-winning journalists publish stories focusing on creativity, innovation, people, and culture. As a trusted news source, Ad Age’s online audience continues to grow, giving Kia Motors America the perfect platform for their creativity competition.

“Our business celebrates youthful challengers, and we are proud to partner with Kia to help showcase the talents of the next generation of creative disruptors who can change the way we find meaning in marketing,” said Josh Golden, president and publisher, Ad Age.

Kia Motors America has been recognized as one of the 100 Best Global Brans by Interbrand, and is also the official partner of the National Basketball Association (NBA) and the Ladies Professional Golf Association (LPGA). With over 800 dealers in the United States, Kia Motors is proud to produce their cars in West Point, Georgia.

Lorena graduated from The University of Tennessee in Knoxville last December with a BA in Honors Psychology. After some serious soul-searching, she's decided to pursue a Master's in teaching in order to teach middle school math! In her spare time, she enjoys spending time with her Whippet mix, Gio, at the dog park and binge watching Netflix with endless cups of Hot Cocoa.

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