How to Advertise Your Tutoring Skills

By Danni White on December 14, 2017

Nearly every college student could use a little extra money throughout their rigorous academic career. One of the great ways to do that is by tutoring or teaching someone else what you know. Tutoring for a college student can be a two-way street. On one side, you are helping a fellow student or a younger student learn concepts and facts that you already know. On the other side, you are emphasizing what you know in your own brain and perhaps, learning a new thing or two from the one being tutored.

via Pixabay

While you likely don’t have a super big marketing budget and maybe are not going to become a full-fledged teacher one day, there are a few ideas and tips that you can consider to advertise your tutoring skills. It is important to know first that you don’t have to have education [teacher, professor] as an end goal in order to be a tutor. A tutor can be anyone who is simply well-learned and well-skilled at a particular subject. For example, if you did really well in math, you may want to become a math tutor in order to pass on some of that knowledge to someone else.

Now, here we go with our tips on advertising your tutoring skills:

1. Do an internal evaluation
The first thing you will want to do is think about the subjects you would like to tutor in and the ones you know very well. When marketing your services, you should expect to prove to the prospective tutee that you are completely capable and fully knowledgeable about the subject you intend to teach. There is a growing demand for STEM [science, technology, engineering, and math] tutors so it is likely that if you are able to tutor in one of these subjects you should not have a problem finding clients to use your tutoring service. You must be able to tell people what subjects you know and be able to articulate facts about each subject as you teach.

2. Start by going to digital platforms
In today’s age of advanced technology and social media, the first thought that comes to mind when advertising your tutoring service should not be business cards and posters. The first thought should be all-digital. There are a good number of places on which you can develop a personal tutoring profile and essentially, become a tutor through other platforms. Starting out, it can be a great and encouraging way in which to begin tutoring students. For example, Wyzant allows you to create a profile and list the subjects you teach. Additionally, you can work with students online or face-to-face in your geographical area. Tutor.com, Brainmass, Brainfuse, and Study Pool all have created platforms that allow tutors to assist students.

3. Post digitally
There are a number of job boards that you can simply plug a tutoring profiles into. For example, on Uloop.com, we have an entire tutor section dedicated to tutors and students finding each other and working together to improve grades and gain confidence. Additionally, you can post as an academic tutor on Craigslist, although you will want to be careful with this one. Finally, you can look for tutoring jobs on sites such as Indeed, Monster, and LinkedIn. If you find a job you like and know you can do, send in your resume and cover letter. Sometimes, tutoring organizations or individual families post on these jobs boards in order to find a reliable and dedicated person.

4. Social media tutoring
Facebook is a major way to join other groups and advertise your tutoring service. There are many groups of college students, high school students, and even students younger than ninth grade on Facebook every day. You can join these groups or at least, ask to be accepted. After you are accepted, post a genuine, but not desperate, message that offers your skills and knowledge to anyone in the group who may need it. Be sure not to waste your time here though. Pay attention and do your research. It may not be worth it to send a message or post to a page that hasn’t been updated in two weeks.

5. Tell people you know
Word of mouth still reigns. So, tell people you know about your tutoring skills and service. They will most likely tell the people they know and those people will tell the people they know and so on and so forth. While your immediate family members may think you’re crazy, there are likely to be willing to pass on the information to their coworkers or other people in the extended family whom you might have missed. You can even consider offering them a small commission for their efforts in bringing new clients your way. Additionally, place information about your services in many of the places you go. For example, if you go to McDonald’s, leave one on the table or in the bathroom. If you go to Walmart, leave one with the cashier or simply on one of the shelves.

If you do your best work and put in the most effort, you are well on your way to becoming an excellent tutor.

Danni White is a developmental psychology graduate student at Liberty University. She works in the digital publishing, media, and technology industries. After this degree, she will go on to work on a PhD in social psychology in which she hopes to do research on perception and social cognition’s impact on human behavior. She hopes to apply this research in corporate HR departments and community-based organizations. In her otherwise limited spare time, she blogs, writes and reads. She loves coffee, sports, music, cooking, meeting new people, and binge watching Netflix.

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