Fenty Beauty by Rihanna, for Everyone

By Ashley Logan on October 3, 2017

“Beauty for All”

Rihanna’s Fenty Beauty makeup line launched on Sept. 8, 2017, and took the world by storm. Since then, the makeup community has been shook, with brands like Makeup Forever and Kylie Cosmetics trying to show their “inclusive” makeup products as well.

Fenty Beauty has 91 products total including a primer, foundation, powder and cream highlighters, concealer, and contour match stix, blotting powder, a beauty sponge, and makeup brushes.

Just two weeks after being launched, Fenty Beauty has already announced a holiday collection debuting on Oct. 13, 2017.

Fenty Beauty’s tagline is “Beauty for All” which holds true considering that they have 40 foundation shades that cater to a vast majority of skin tones.



Get shade matched here: https://www.fentybeauty.com/shade-finder.html

For women of color it’s often hard to find foundations to match their skin tone. Most brands only cater to those with a lighter skin tone.

Rihanna decided to look out for those people that are often overlooked.

You can see a glimpse of the shade range here:



A statement from FentyBeauty.com:

She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. 

Youtube Reviews:
Youtuber/Beauty Guru Nyma Tang tested out the darkest foundation shade in 450 to see if it would work for her complexion. It totally did.


Nyma’s Review:  Fenty Beauty: The Darkest Shade

Youtuber Alissa Ashley gives an informative review and demonstration of how she likes to use Fenty Beauty products.

Alissa Ashley’s ReviewFenty Beauty by Rihanna Review + Tutorial


Beauty Guru Jackie Aina made a brutally honest review on the Fenty brand, but still had very good things to say.

Jackie Aina’s Review: Fenty Beauty?! Hot or HMMM


In case you’d like to get your hands on some of Rihanna’s makeup, Fenty Beauty can be purchased in 1,600 stores across 17 countries. You can find Fenty Beauty in-store and online at Sephora and Harvey Nichols.

For more, go to FentyBeauty.com.

By Ashley Logan

Uloop Writer
My name is Ashley Logan and I'm a Communications/ Journalism major studying at Albright College. I'll be graduating in 2018 and I'm so excited to enter the workforce and put all my ideas to use. I love writing about music, fashion, inclusivity, and whatever has been on my mind lately.

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