Millennial Pink: Now You See It

By Victoria Robertson on April 5, 2017

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We all have a favorite color — whether it’s blue, green, red or orange, we all have that one color that we’re more partial to than others.

Especially millennials. Or at least, that’s what some new information is telling us.

If you haven’t heard this yet (though you’ve undoubtedly seen it), Millennial Pink is a color that’s branding the nation. The emergence of the color began back in 2012 and continues to brighten our days now in 2017, which is long enough that we have to begin taking note.

For those of you that aren’t familiar with the color, it’s a toned down Barbie Pink (very toned down). In fact, it’s so toned down it’s practically pale pink, but it isn’t. It’s Millennial Pink.

Of course, the name Millennial Pink wasn’t coined until the summer of 2016, but the color has been around prior to and since then all the same.

And yes, colors typically go in and out of style (I’m looking at you, neon anything). But in this case, there’s no end in sight.

So why is Millennial Pink all over the place? Basically, it’s because the color sells.

According to Fabiana Faria, “We’ve upholstered things in this emerald green that we’re excited about, but it sits there for months. The second I show a pink thing — anything — it leaves so quickly.”

But why pink? For one, pink is now very much androgynous. For another, pink shows up very well in social media filters and is generally neutral appearing.

But don’t believe me?

Well, Millennial Pink has been everywhere and you probably haven’t even noticed. From fashion week and celebrity wardrobes to new restaurants and night clubs, the color is taking over in terms of marketing, and it’s doing so fairly effectively.

Generation Y is obsessed with the color, but what’s the reason behind the obsession? Why can’t we get enough of the color pink?

Many say that the color is aesthetically pleasing and even calming, which explains why it’s been used in music videos by Drake and Kanye West in the past, and was most recently in the film, “The Grand Budapest Hotel.”

But that’s not the only place that it’s shown up — in terms of marketing, it’s everywhere. In ads for clothes, restaurants, fashion boutiques, etc., Millennial Pink is all over the place.

And this isn’t the first color to show up out of the blue like this either (pun definitely intended); in the past, we’ve seen an explosion of neon and, more recently, an obsession with icy blues.

And while Millennial Pink certainly has that calming, blue undertone, this is anything but just another pale pink; it’s a statement color that’s impacting the way we view branding.

We’ve all heard of symbolism and the significance of color in many films, books, and even musical compositions, and color has long been an important aspect of advertisements. Basically, if the ad isn’t visually appealing, and the color doesn’t convey the message, the ad is going to fall flat.

With Millennial Pink, companies have discovered a color that speaks to a certain generation, making it very easy to target that audience with minimal effort and cost.

It’s an interesting concept to think about, especially if you’re interested in the film or advertising fields.

And don’t get too attached to the color either, because it’s likely not going to be around forever. Though there isn’t an end in sight in regards to its use, all colors go in and out of style, and this color, unfortunately, won’t be immune to such changes.

It’s just now hitting the crux of its existence so I wouldn’t be too surprised if we see a disappearance of the color over the next couple years.

But this isn’t all bad news — as one color goes out of style, in comes another, perhaps more powerful color to take its place.

So at this point, it isn’t enough to just pay attention to trends in terms of technology and product, but also trends in terms of visuals, as these are ultimately going to sell products, perhaps even better than other tactics would have done.

So, Millennial Pink, we all appreciate you and all that you do. You’re certainly a color that we’re happy to see throughout our daily lives and one that we will be rather sad to see leave us.

But when it comes down to it, the future tends to bring along with it bigger and better things, and as sad as it will be to see you go, we’ll look forward to seeing what will rise in your wake.

So get out there and buy those Millennial Pink products because before long, you’ll be making way for the next, hot and “in” thing that we can’t get enough of.

Enjoy it while it lasts.

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