Why Property Managers Should Consider Blogging

By Francine Fluetsch on December 16, 2015

If you are a property manager, you have to constantly be looking for tenants, especially in college towns, so why not give blogging a spin?

image via cbcelements.com

These days, it’s all about keeping up with the times and being on all the mediums that students will be checking, so here are some reasons why blogging should be one of the platforms that you choose in order to score some tenants.

Blogging is inviting.

A blog, unlike a website, is much more personal, which leaves room for humor and detailed reasons why the tenant should be interested in your place. Have fun with it! Stay true to what your place actually holds, but embellish it in a way that will make your words the selling point of the property.

If the tenant can see from your blog that you are going to be a cool landlord and that the place looks awesome, chances are they are going to jump at the chance to visit one of your properties.

Blogging equals photo ops.

A blog leaves tons of room for you to detail your place, and supply pictures with the proof of how great it is. Adding funny hashtags will boost the blog by having it viewed by more people, and will also make potential tenants chuckle as they look at your blog (#PoolSide, #StudyingInStyle).

Having a blog means that you can constantly add pictures of new renovations, and you can ask current tenants to get a picture of how they decorated their apartment, so future tenants can see the place embodying many different styles, which will show how versatile it is.

Thinking of adding roses to the garden? Blog about it! Showing before and after pictures on the blog will show that you care about your property and are willing to fix it up if needed.

Blogs are easy to share.

Students are constantly surfing blogs like Tumblr on their walks to class or in their downtime, so if they come across your blog, they might share it for themselves for future reference, or share it with a friend that they think might be interested in your place.

Students look out for one another, which will come in handy for you. As long as you make your blog look appealing and you add the right amount of hashtags, chances are that the students will do most of the brunt work for you, and will be sharing the page.

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Blogs offer quick communication.

Potential tenants will be able to post questions about the property directly on your blog, which you in turn will be able to answer. This will allow all future tenants to get their questions answered, and will allow them to get to know you a bit before meeting face to face. This will help them gain a relationship with you and will make them more inclined to meet you in person and see the property. Plus, the more answers you can give online, the less you have to deal with in person.

The blog is also a great way to advertise when you are having an open house, when a tenant needs a new roommate, when subletting is available, and so on. Blogs can be updated daily if you like, so let your potential tenants know what has been up with the place, if there are any openings, and anything else that will help you seal the deal.

Blog posts can feature current tenants.

You can interview current tenants, or ask them to write a blurb for your blog, to show some positive feedback from actual people who have lived in your place. This will reassure potential tenants, and will make them more likely to apply to live in your apartments when there is room.

You can even host polls on your blogs to get feedback from viewers about what they most like in a housing community, and you can see if you can add certain things to appeal to your audience if it is within your budget.

Blogging offers potential opportunities for more blogging.

If you are really getting the hang of the whole blog thing, you might be gaining a little more than tenants. People are employed from their blogs all the time, whether it’s from people who want someone good at the whole blogging thing to do their blog for them, or it could be in other forms of writing.

If this is something you end up loving, why not use it to make some extra cash on the side? You’ll have tenants galore since you’ll be one of those well-known bloggers, be getting freebies constantly, and will be having fun along the way.

The question of whether or not to start a blog should now have an easy answer. You never know if you don’t try, and it could really help you out. Blogging can help you iterate information about your place(s) in the best way possible, making you look good, expanding your vocabulary, and may even make you realize that the blogging world is where you belonged this whole time. You’re welcome.

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