Haier Providing Students Opportunity to Create Dream Appliances

By Joey Figueroa on July 4, 2014

[Photo Credit: Gizmodo]

Every student’s been there.

Delirious and almost drunken from hours of studying, you and roommate are bouncing ideas off of each other about a concoction that will make the perfect food that you’re craving at two in the morning. Or a magical device that will write out your notes for you. Or some miracle machine that will clean your room that has been neglected for weeks.

According to this press release, with the help of Haier America, students will have the unique opportunity to bring these late night invention ideas to life. Haier is offering a new contest which will allow its customers to collaborate with its marketing and engineering to build the dream appliances they’ve always wanted.

Haier is promoting this contest through Facebook and Twitter and is asking students to submit their ideas for the perfect appliance for a small living space, like a dormitory or apartment. The ideas that are selected will receive the full marketing and engineering treatment in order to potentially be built.

“In the world of social connectivity, Haier is leveraging our social communities to reach out to customers and listen to what products they want to see built,” said senior vice president of Haier’s white goods group, Rian Cain. “We want to put the customer’s ideas first and create things that they tell us they want. In today’s connected world, it’s all about our customer.”

Haier, the world’s No. 1 major appliance brand according to Euromonitor 2013, is also offering up to $20,000 in prizes for participants in this contest, which is taking submissions from now until September. For information on how to have your dream appliance come to fruition, visit the contest web page.

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